PhD in Social Sciences, and Industrial Physical Engineer, from Tecnológico de Monterrey; master in Digital Transformation and Business Development from the University of Barcelona. Former director of the Center for Wellbeing Studies and Co-founder of the Social Transformation Laboratory of Universidad de Monterrey, an initiative that developed a methodology for the creation, implementation and evaluation of entrepreneurship and social innovation projects by university students. Member of the National System of Researchers (SNI). He currently serves as leader of experimentation and impact measurement at the Institute for the Future of Education at Tecnológico de Monterrey. All the author's views are their own.